What are search engine sitelinks?

Sitelinks appear below the main link to your website in search results. You can’t tell Google what you want your sitelinks to be, but the structure of your website can help Google determine the most important links to show. You also need to make sure your website ranks number one for your brand or product. You can see below sitelinks for The Wall Street Journal are U.S., Opinion, Markets, and World.

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