What are some things not to do in email marketing?

The first question you should always ask is “Does this provide value to my email list subscribers?”. Email is a great, low-cost method to reach your most loyal customers. The email Open, Click, and Unsubscribe rates for your email campaign will tell you what type of content your audience sees as valuable. Focus on your Open Rate to make sure you are reaching your customers. Your Unsubscribe Rate will tell you if the content is not valuable.

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