When done correctly, all four of the competitive strategies can greatly benefit your business.
Cost Leadership – a long-term process of finding a way to make and sell your products at a low cost.
Differentiation Strategy – finding and focusing on what makes your products different from your competitors
Cost-Focus Strategy – when you target a specific segment of the market and make and sell your products at a low price
Differentiation-Focus Strategy – when you target a specific segment of the market and make it different from your competitors
What are the four competitive strategies?
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