In marketing, it means the cost for 1,000 views and is referred to as CPM. You should combine this metric with others when analyzing your campaigns and be sure the ad optimization is set the same across platforms. The lowest CPM is for campaigns set for views while the most expensive would be campaigns optimized for conversion tracking.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
To grow as a business, you have to make connections.
How do you make connections?
We’ll show you.
Sign up today to get answers to marketing questions in your inbox every week.