What does CTR stand for?

CTR stands for click-through rate. It’s the percentage of people who clicked your ad compared to how many people actually saw the ad. CTRs can also be applied to links and websites. For example, if 100 people saw your ad, and 9 people clicked it, you had a CTR of 9%. CTR rates will vary from different platforms (Google vs Facebook vs Instagram), industries, and targeting.

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