What does it mean to have a “responsive” website?

What is the meaning of responsive design?

Responsive website design is the way your website appears on different screens. A large desktop, tablet, and a mobile device all have different screen sizes. The website will not work or look correct if it was universal and the same across all platforms.

For example, if someone on mobile tries to pull up a website that was made for desktop only, it will be unusable and lead to customers exiting the site quickly. A responsive website has flexible images (or responsive images) and font sizes that change depending on the screen width.

In other words, “responsive design” is another way of saying “mobile-friendly.” The browser window, no matter if it’s on a desktop monitor, tablet screen, or phone screen, adjusts based on the device width.

Users will leave your web page and go to your competitors’ websites if it doesn’t look correct on their screens. In the end, they may end up working with your competitor instead of you, leaving them with someone who could have been your customer.

Websites without responsive design will hurt your search ranking.

A “bounce,” in website terms, is when a website viewer quickly leaves your site after clicking on it. For example, you go to a grocery store website to see the latest deals, but the website design doesn’t look professional and it doesn’t work on mobile. Then, you quickly hit the back button to find somewhere else to go. This can and will hurt your business in terms of customer acquisition. It will also hurt your ranking on how Google shows search results.

A quick bounce will hurt your score with Google, and they’ll push you lower in search results. That means, over time, Google notices that people leave your site quickly. So the algorithms decide that another website is better than yours. Then, Google will start showing that website above yours, leading to more clicks for your competitor.

You should want the best user experience possible for all your website viewers. In the end, high-quality pages that work on all screens will help grow your business with more customers.

What are the benefits of a responsive website design?

  • Better search engine optimization
  • Attract more buyers with a polished design
  • Provides browser support for all users
  • Gives potential customers a better user experience

How much does a responsive web design cost?

Responsive design for websites can run into thousands of dollars, depending on the provider.

We offer high-quality responsive design websites for $55 a month.

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