One of the ways to advertise on Facebook is to “boost” a post. The problem with boosting is most “boosts” aren’t aligned with your overall marketing strategy; most are a result of an impulse purchase. When you boost a post, Facebook puts it in front of active users who engage with content. If those people are not in your exact audience, you are missing your target audience and you could be wasting money. Overall, Facebook advertising is powerful, but only boosting posts may not create much growth other than likes and comments. If you want to maximize the effectiveness of Facebook marketing, look into other Facebook ad targeting options.