What is A/B testing?

It may not seem like it, but small—even tiny—differences in ads make a HUGE difference. The color of fonts, differences in word choice, or even the background image can drastically change how people respond to your ads. On both Facebook and Google’s online advertising platforms, they offer the option to A/B test. A/B testing is creating two different versions of an ad (A and B) and testing which one performs better: ad A or ad B. You could change just a few words in an ad and measure the difference in their performance. A/B testing is a best practice. It allows you to see how the people you’re targeting react to differences in your ads. When you see which ad variation is performing better, you can direct your full budget to only the working ad to get better results.

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