It may not seem like it, but small—even tiny—differences in ads make a HUGE difference. The color of fonts, differences in word choice, or even the background image can drastically change how people respond to your ads. On both Facebook and Google’s online advertising platforms, they offer the option to A/B test. A/B testing is creating two different versions of an ad (A and B) and testing which one performs better: ad A or ad B. You could change just a few words in an ad and measure the difference in their performance. A/B testing is a best practice. It allows you to see how the people you’re targeting react to differences in your ads. When you see which ad variation is performing better, you can direct your full budget to only the working ad to get better results.
What is A/B testing?
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
To grow as a business, you have to make connections.
How do you make connections?
We’ll show you.
Sign up today to get answers to marketing questions in your inbox every week.
0 Comments