A customer profile is a specific and fictional individual. Think of a customer profile as a Facebook profile. You’ll see what they may look like, their name, and even more specific information like their hopes and dreams in life. When you know this information, you have guidelines for ads and content you put out with your brand.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
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