What is a customer profile?

A customer profile is an exact, fictional representation of your ideal customer. When you know the exact person you’re trying to reach, you can create better campaigns with ads that speak directly to your target audience. You learn things like how they communicate, what their hopes and dream are, and what challenges they face in their everyday life. By having this information, you can see the type of person you need to reach. The best way to create a customer profile is to call your top 10 best customers and ask the same questions. The similarities will stick out.

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