What is a Facebook pixel?

A Facebook Pixel is code embedded on your website used for tracking. It allows you to target specific users with ads on Facebook at a later date. It also allows you to understand the sales funnel and market to specific customers (through retargeting). To use the Facebook Pixel, you need to have a Facebook Business account and link it to your website. This is helpful for situations like the holidays when people are distracted and forget about your marketing message. You can retarget them at a later date with the data from the Facebook Pixel on your website. Thankfully, the tracking data does not let you see the specific identity of users to protect their privacy.

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