What is a good bounce rate and how do I improve it?

A good bounce rate really depends on your business. It could be very high but effective for your business model, while that same number could be something horrible for another business. A “bounce” is when someone leaves your website without looking at any other page. To prevent people from leaving your site, create and provide valuable content that answers the questions they have. The majority of the time, a high bounce rate indicates the website needs more content.

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