What is a hashtag and what does it #do?

Social media platforms use hashtags to organize posts. Every post or tweet with the same hashtag is grouped together where users can browse through everything in that hashtag. Consider a hashtag as just a tag used to file and collate posts. If you use the right hashtags, people who are looking for content like yours just might #find it. There are hashtags with millions of posts on Instagram and Twitter. When you use hashtags, find and use the ones with enough traffic to be noticed without getting lost. Avoid both small/unused hashtags and the large/popular ones.

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