What is a SKAG?

SKAG stands for “single keyword ad group.” Google advises Search Ad users to add as many keywords to their ads as possible, but this is a flawed strategy in most cases. Your ads often will show for too broad of search terms. The SKAG group strategy uses just one keyword for each ad group. This helps ensure your ad only appears for the products and services you are selling. If you’re using Google Search Ads, try the SKAG method for better results.

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