What is a Snapchat filter?

A Snapchat filter is an overlay on images and videos created in the app. Users can make their faces look like dogs, look cartoonish, change the pitch of their voice, and even put on branded filters from companies. It allows users to communicate with creative looks and keeps Snapchat communication unique and interesting. Brands can create filters and pay Snapchat to include them in a location for a certain amount of time. Users in those locations can use the business’s custom filter on their photos. Users then share their photos with their friends and the brand gets exposure.

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