What is a SWOT analysis?

A SWOT analysis is an internal measurement for your business. Using this method, you can focus on growth by bettering your strengths and eliminating weaknesses. SWOT is an acronym that stands for: Strengths, Weaknesses, Opportunities, and Threats. It doesn’t take long to complete and is helpful for your business strategy. You can also apply a SWOT analysis to your top competitors.

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