What is an exit pop?

Have you ever tried to leave a page, and it felt like the website knew you were about to click the back button? “Wait! Did you know we have a sale going on right now?” or “Sign-up for our newsletter!” These are “exit pops” or “exit-intent popups.” It’s when, because of coding, the website knows your mouse hovered off the webpage and into the navigation bar. It thinks you’re either going for the Google search bar or the back button. When your mouse moves to that part of the browser, the website will pop up a message to either keep you on the site or to obtain your email address. How can your business use this to obtain more leads and close more sales?

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