What is cord-cutting and how does it affect advertising?

Cord-cutting is the move of consumers from cable and satellite television to online streaming of shows and entertainment. For example, users are canceling DirecTV and Dish to switch to things like Netflix, Hulu, Disney+, and more. As more streaming services arrive on the market, more and more consumers are choosing which streaming service is right for them. This is important for advertisers to understand that prices to advertise on different platforms may be shifting. Instead of paying for mass marketing, you may find a more niche market to advertise to through streaming platforms.

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