EDDM is a USPS direct mail product. Small businesses can use EDDM to mail 200 to 5,000 pieces. The product is only for “saturation mail.” This means you have to mail entire routes; you can’t select individual houses. The cost per piece for mailing is $.191 – that’s significantly discounted from the cost of First-Class Mail.
What is EDDM?
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That cost of $191/M makes the Detached Address Label a wonderful product for our industry to be offering.
And…the post office’s EDDM tool is a valuable no-cost tool for our reps to use.