What is Google Analytics?

Google Analytics is free software that shows your website stats like web traffic, click-through rates, bounce rates, and more. It allows you to see where your website’s visitors come from: ads, content, and other traffic sources. By using this data, you can adjust your media and content to better serve the needs of your website viewers. It is a website best practice to have Google Analytics running on your website. The software can only start collecting data once it’s installed. Make sure you have it running on your website.

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