Google Analytics is free software that shows your website stats like web traffic, click-through rates, bounce rates, and more. It allows you to see where your website’s visitors come from: ads, content, and other traffic sources. By using this data, you can adjust your media and content to better serve the needs of your website viewers. It is a website best practice to have Google Analytics running on your website. The software can only start collecting data once it’s installed. Make sure you have it running on your website.
What is Google Analytics?
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