What is ‘Google My Business’ and why is it important?

“Google My Business’’ provides information to the right of a Google search about your business and controls your information on Google Maps. Google calls it the “Knowledge Panel” in search results. The Knowledge Panel gives your business description, your contact information, calls to action, and reviews. Inaccurate information about your business on the Knowledge Panel is like your phone number being wrong in your Yellow Pages listing 20 years ago. Inaccuracy will cost you business.

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