What is lead generation?

Lead generation is a powerful marketing strategy to obtain “leads”—or people who are interested in your business. Through a platform like Facebook, your business can offer something of value for free to obtain contact information. Because what you’re offering is valuable, the customer is willing to give their name, number, and email in return. From there, you prove that your business is worth it. By providing something of value for free, you build trust, turning that “lead” into a paying customer. This strategy is very powerful when correctly executed.

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