On-page SEO is how Google uses content on your website to determine how you rank in search results. Off-page SEO is when you improve your reputation off your site in the “eyes” of search engines. Building links to your website from other websites is the main off-page SEO step you can take to build your website reputation (and the most beneficial). Each link to your website is a vote for your business. The more “votes,” the higher your website ranks in search results.
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