PPC stands for “pay-for-click.” That means if you choose that advertising model, you only pay for the ad when someone clicks on it. Both Facebook and Google offer PPC options for ad campaigns. Google’s Search Ads are the most successful product for PPC. For example, if someone searches “car rentals near me” and you’re running Google Search Ads for those keywords, you’ll only be charged if they click your ad.
What is PPC advertising? And how can I use it?
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