What is retargeting?

Retargeting is when you use social media or other forms of advertising, like Google Ads, to market to people who have previously seen advertisements from your business, been to your website, or purchased from you before. One specific example is targeting people who have left things in a shopping cart on your website. Using the Facebook Pixel, you could advertise to specifically those people. It’s important to know your objective and who you want to target.

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