SEM stands for search engine marketing. Search engine marketing (SEM) is also known as PPC, or pay per click, advertising. These ads appear at the top and bottom of search results. Advertisers choose which searches and keywords will trigger their ads. Your ad appears when someone uses your keyword in the search bar.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
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