What is sensory marketing?

Sensory marketing is when a brand uses your five senses to draw you into an ad. For example, Coca-Cola uses taste and sound to draw you in. The sizzle and pop of the soda and the crisp “ahhh” from the person drinking the drink triggers all of your senses and makes you fully feel the advertisement. Sensory marketing is perfect when you have the full attention of your audience, like in a movie theatre.

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