What is Snapchat and how can it help my business?

Snapchat is a social media messaging site mostly used by a younger demographic. Users can send images, videos, and messages that disappear after they’re opened. Additionally, each user can publish images and videos to their “story,” where the content stays available for your friends to view for only 24 hours. The platform also features a wide variety of original content, news outlets, and other sources who offer videos to view. Many options include episodic shows and informational broadcasts. Between each episode, story, or show, Snapchat shows advertisements to users. If you’re looking to advertise to that demographic, you can use Snapchat’s platform. It’s important to note, the advertising costs are much higher on Snapchat. A Snapchat lens ad (a specific, branded, and moving photo edit that users can use) may cost $450,000 for just one day. While other ads between stories start at $3,000.

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