Google and Facebook’s ad platforms offer powerful tools to find potential customers in your target audience; the platforms are especially good at finding people willing to spend money. You can target audiences based on demographics, behaviors, and interests. Facebook also has a tracking tool for your website called the Facebook Pixel. You put this code on your website and it collects data on your website’s visitors. You then can target those people with ads on Facebook or people who behave like them on Facebook. Google has similar audience building tools.
What is the best way to find your target market?
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