What is the difference between a Facebook post and a Facebook ad?

A Facebook post is a free post that appears in users’ news feeds. Facebook uses things like reactions and the time it takes to get those reactions to determine how many people to show your post to. Facebook posts can only reach the people following your business page. A Facebook paid ad allows you to place your ad in front of people that meet your ideal customer profile. Facebook ads do not appear in your followers’ news feeds unless your followers meet your ad’s targeting criteria.

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