What is the difference between a Sales Pipeline and a Sales Funnel?

The Sales Pipeline is the actions your salesperson has to take to close the sale. From “Contact” to “Meeting” to “Proposal” to the “Close.”

The Sales Funnel is your customer’s state of mind. From Awareness, Interest, Intent, Evaluation, Purchase, and Loyalty.

Below is a Sales Funnel. Each rung represents a shift in the customer’s mindset. It’s not until the final shift that they become loyal customers.

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