Name recognition is when people in your market are familiar with your company name. You earn name recognition by running consistent ad campaigns and community involvement campaigns like sponsoring local sports teams. Brand awareness is how your company is defined in consumers’ minds. Your name could mean you’re the low-cost provider or best at customer service. You build brand awareness by focusing on the benefits of your products and services in your ads.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
To grow as a business, you have to make connections.
How do you make connections?
We’ll show you.
Sign up today to get answers to marketing questions in your inbox every week.