The Google Keyword Planner is a tool within Google Ads for developing search ad campaigns. Google Ads is the software you use to place Google Search, Product Listing Ads, YouTube Ads, and Google Display Ads. The Keyword Planner shows search volumes, impressions, and expected click through rates for different keywords. It will even suggest keywords that relate to the information you entered. Remember keywords are the terms that someone types to find answers or products.
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