What is the hero section of a website?

The hero section of a website is the top photo or video of the home page. Many times, this is the first thing visitors will see when they land on your website. It’s called the “hero section” because it needs to show your target audience as the hero. Your role in this story is to be the mentor and help them solve their problems. The image or video should show your “hero” using your product or service. Adding a clear headline and call-to-action to this section will increase visitor engagement.

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