What is your brand?

Do you know what your brand is? Whether you know it or not, you have one. Your brand is how the public sees you. You can use design, customer service, and how you differentiate your business to present the best brand possible. If you want to know how your customers define your brand, ask them to describe your business in 3-5 words. Next, place all the words in one word document and you’ll start to see a pattern. That pattern is your brand.

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