What is your flywheel?

Every business owner should understand their flywheel, as presented in Jim Collins’ book “Good to Great.” A very simple flywheel would be more sales leads to a higher marketing budget, a higher marketing budget leads to more sales, etc. Our flywheel starts with producing educational content for our clients. That content establishes trust and authority. Once we have trust, clients will buy services from us. As we grow, we can produce better and higher quantities of free content for our clients. What flywheel will help your business grow?

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