First, keywords are the words a person enters in the search bar and that match words on your website. There are several online services that allow you to audit competitors’ websites. For example, SEMRush will let you see which keyword searches your competitors are ranking for. It will also give you a blueprint to see how you can better your SEO efforts. There are free services like UberSuggests.com that allow you to see information for free. UberSuggests will also provide guidance for better SEO results.
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