Demographics and user behavior vary across social media platforms. It’s important to understand who your business needs to target and which social media platform that audience uses. For example, if your business is B2B, you should use LinkedIn Ads. We’ve seen clients waste considerable money trying to drive B2B sales through social media marketing on Facebook and Instagram. First, know your audience and the platforms they use.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
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