Just like any other advertising, you need to know who you’re advertising to. You must start with understanding your target audience. If you can find the right demographic, you may benefit from using Facebook Ads! Expand your range by looking into other platforms and methods of advertising. For example, if your business is more B2B, LinkedIn may be a better social media platform to advertise on. Always start by defining your target audience, then find the best platform to reach them with your ads.
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