If you want to advertise successfully, you must know the answer to this question. You need to understand your target audience and where they spend their time. Is it Facebook? Is it listening to the radio? Is it watching television? Do not waste marketing dollars by advertising in the wrong places. For digital, Facebook is great for reaching 40+ users. Use Instagram to reach people below the age of 40. Google Display Ads can target either audience with ads as they browse websites.
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