Responsive Display Ads are the most efficient Google Ads from a design perspective because their algorithms find the exact variations of your ad to show an audience. When setting up the ad, you write up to 5 options of headlines and descriptions and add variations for the image elements of the ad. Google will find the combinations that work the best and show those ads to more people, getting you better results. Google Search Ads normally have the highest return on your investment. Google Search Ads target people that are actively searching for your products and services.
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