Why do I need testimonials? Do people even read them?

The most powerful tool in marketing is word-of-mouth. People trust other customers and friends who have used your services or bought your products before. What is one of the first things people look at on Amazon? The reviews. Why? Because people want to see how the buying experience and product were for others. When people read your testimonials, they see them as Amazon reviews: insightful opinions from other customers. Yes. You need to obtain testimonials and use them on your website and in your marketing.

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