People do not care about the features of your products. Those features or “fun facts” may be interesting, but they do not sell your product. People do not buy features; they buy the benefits. Benefits tell a consumer how your product will make their life better. Maybe your product will stop their back pain or make their tastebuds dance. A good exercise is to list your product’s features in one column. In the next column, list the benefit of that feature.
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