Why do people care about benefits? How can I showcase them?

People do not care about the features of your products. Those features or “fun facts” may be interesting, but they do not sell your product. People do not buy features; they buy the benefits. Benefits tell a consumer how your product will make their life better. Maybe your product will stop their back pain or make their tastebuds dance. A good exercise is to list your product’s features in one column. In the next column, list the benefit of that feature.

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