While it’s important to raise brand awareness, flashing a large logo in front of someone will not make your name stick in their minds. Think of advertising as a conversation between you and a potential customer. When you advertise with just a large logo, you’re saying “Hi, my name is your name,” and that’s the end of the conversation. When you put your logo in the bottom left or right corner, you’re able to say more in the “conversation.” For example, if you have a new buy-one-get-one-free deal, customers will be interested in what you have to say. With a smaller logo in the bottom corner, you’re saying this: “Hello. You can get two of your favorite products for the price of one. We’re offering it for a limited amount of time. Our name is your name, and we hope to see you soon.” — And now they know who you are.