Surprisingly, the 2nd largest search engine behind Google is YouTube. The public mostly sees YouTube as a video streaming platform, but as a marketer, you should view it as a search engine. According to Oberlo, 2 billion people use the platform every month, and it...

People’s buying habits may shift in times of uncertainty, but you can still continue building a relationship with your customers. Your core customers want to hear from you. Email will be the most cost-effective way to communicate with your customers; and with email,...

Newsjacking is the practice of taking a news cycle and attaching yourself to it. For example, you could make yourself known as a credible source for information, or use the “craze and hype” as a play on your ads and offers. The public talks about things in waves. The...

B2B means business to business. Inbound marketing is distributing content and running ads in order to drive internet traffic to a website or landing page. The most popular strategy for inbound marketing would be to give away something of value in order to obtain a...

Most images online are copyrighted. There are a few websites that contain free images, but most of those sites have catches like prohibiting commercial use or linking to paid services. There are software tools now that crawl the internet looking for copyrighted images...

Your website analytics has a data point called Traffic Sources. Traffic sources show where your website traffic is coming from. Common traffic sources are display ads, paid search ads, social media, direct search, and organic search. You can analyze how your website...

Facebook Marketplace, Craigslist, or a local classified site are the most popular places to advertise your products for free. Free options on eBay are for a maximum number of listings, then it charges a small fee for additional items. Etsy, a popular marketplace for...

Apple’s historical record of growing sales is amazing. It recently became the first company to reach a market capitalization of $2 trillion. While market capitalization doesn’t tell how profitable Apple is, it does help us to understand why Apple makes the amount of...

As always, you need to meet the needs of your customers. Because of the pandemic, their needs may have shifted. You may have to think outside the box to meet governmental requirements. We encourage you not to think about price and item as a current ad strategy....

20 years ago, a pandemic could have damaged a relationship between a customer and a business. Today, we are never cut off from each other. From social media to email campaigns, you can get your message out quickly and effectively. Be there for your customers now, and...