Twitter ad targeting is very similar to the options you see with Facebook. You can target Twitter users based on demographics (location, age, gender etc), interests, or using your own data. Twitter is powerful because you can target your ads based on what users are...

Start with answering all the questions your customers ask about your products. Be sure to give the positives and negatives. You want to be authentic with your content. Then, your website can work for you 24/7. If your blog doesn’t fully answer important questions,...

Marketers use automation to trigger events to happen after a user clicks a link or signs up for an email campaign. For example, most marketers use automation for emails. The automation would send emails at a predetermined frequency to people who sign up. Automations...

PPC stands for pay per click and falls under the search engine marketing (SEM) category. For example, Google search ads are PCP ads. In short, the advertiser only pays for the ad when a searcher clicks the link.

A firewall monitors web traffic on your network. It is normally built into your wifi router. The firewall software allows you to set rules that your network traffic must follow. Firewalls block traffic that doesn’t meet your rules.

Google Analytics is the perfect solution for most websites and businesses. It will provide detailed information on your website traffic and give different metrics to understand how people use your website. There are other services that give more complex information if...

The first step is to make sure your Google My Business is claimed and set up correctly with your information. Then, set up Google Search Ads for your type of restaurant in your area. Thirdly, run ads either on Facebook or Google targeted at people who like your type...

Your customers are looking for solutions to their problems. Do your emails offer solutions? Make sure your email content is providing value to your subscribers either through solutions or offers. The more value you give your customers via email, it’s less likely...

A keyword is a term that a user types in a search engine. The first place to look for keywords is at the bottom of the search results page at the “Similar Searches.” Those are the terms people are using to find more information. The second tool to find keywords is the...

The simple answer is time. Designing and developing websites takes a lot of time. As the “solo” designer builds more sites, he/she starts receiving more maintenance requests. In a weird way, the more sites a solo designer builds the less they can grow in the future.