Are you promoting your Facebook page or providing free advertising for Facebook?
Wait. Before placing social media logos on your marketing materials, think about what’s best for your customer. Including the logo on advertisements and business cards isn’t helping your business in the long run. It is important, however, to include links on digital mediums.
Seeing a Twitter or Facebook logo may have been a good business strategy to stay in touch with your customers several years ago. Originally, it would encourage users to download the apps and get connected, But, the days of downloading Twitter and Facebook are over… because so many people already have it. If they don’t have it, they know what it is.
Facebook has more than 1 billion active users. (Source)
Twitter has more than 330 million active users. (Source)
Instagram has more than 100 million active users. (Source)
More importantly, they don’t need to know that you have social media pages. By now, they know. In today’s marketing world, you need to tell them why they should follow you.
Modern marketing includes social media marketing; if you don’t have accounts, you should definitely start now. If you do not have a social media presence, you’re missing out on potential customers and sales.
Your customers need to know your handles (or usernames). Make it easy for your customers by showing them your username—not just a logo. Don’t make them search for you and figure out which profile is actually yours.
Can I use the Twitter logo on my business card?
Yes, you can. But it’s most important to include your username. Do not just use the Twitter and Facebook logos.
You’re hurting your business in the long run… but helping Facebook.
Your print ads and TV commercials do not need the Facebook logo to give your business credibility or to make connections with viewers. Including the Facebook logo will date your business card, flyer, billboard, or publication because social media logos change over time.
Image Source: logos-world.net
Facebook’s latest logo:
Image Source: Facebook.com
How to get more followers on your business pages:
Including social media logos on your marketing materials will not get you enough interaction to make a difference. Social media is important to build and keep a relationship with your customers. With consistent posting to a loyal audience, you’re able to stay in the minds of your customers.
Follow these steps to generate real and active engagement on your social media accounts.
- Post valuable content
This is easier said than done, and it will take some time to brainstorm your content. You need to give people a reason to follow you. Users follow accounts for a reason. Especially for a business social media page, the followers need to feel like they’re getting something of value by following you.
What is something your customers would like to see more of? What can you offer them?
If you want to go the extra mile, you can complete marketing research to see what your exact customer wants to see. What makes them follow someone? Review your analytics to monitor which posts work and which do not.
- Bulk your content
Have you ever seen a business social media profile that seemed dead? No posts in months. Comments waiting to be answered.
Would you want to follow a page like that? No. And neither do your customers. The best way to avoid social media creation fatigue is to bulk your content.
Brainstorm what content you can post, how often you want to post, and take a few hours to knock out all of the content. Then, use social media planning software like HootSuite or Later to schedule your posts on autopilot.
Set a reminder on your phone when your content will run out. When you get that notification, take the time to do it all over again. In time, with quality postings, your following will grow, increasing your potential customers.
- Interact with your audience
The best way to grow a business is to build a relationship with your customers. We’re all connected online at all times. Take that opportunity to connect with your buyers and followers.
Answer questions and direct messages. Respond to your comments. Like other users’ images.
Show your users that you’re active.
We can do it for you!
We’ve helped thousands of businesses get more customers through marketing and advertising.
- Social media planning
- Content writing
- Posting schedules
- Marketing plans
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