Let customers know your products could make a perfect Christmas gift! Use gift packages of your products to entice them to buy for other people. Make curbside pickup available so that the buying process is easier for customers.

The quick answer is yes. Maps help people understand where a location is related to cross streets or other businesses. Make sure the map is legible, otherwise it’s a waste of space.

If you're not confused with all the three-letter acronyms, you're in elite status. CTA stands for a call to action. It’s the quick action you want someone to take. “Click this button!” is a call to action. CTV stands for a call to value. This is when the button shows...

reCaptcha, a Google product, is the most popular way to protect your website. reCaptcha can tell the difference between fake and real human traffic. For most sites, reCaptcha is free to use.

Before you begin, you should answer “what is success for my business?” This should include measurable objectives and address how your products fit in the market. Then use thePDF below to align your marketing plan to your overall business strategy. Marketing Plan...

Schema.org tells website developers how to markup (tag) the content on websites to better communicate that information to search engines. For example, you can markup Job Listings on your website to communicate information like title, description, and wages to Google...

Sitelinks appear below the main link to your website in search results. You can’t tell Google what you want your sitelinks to be, but the structure of your website can help Google determine the most important links to show. You also need to make sure your website...

Gated content is where marketers give valuable information to website visitors in exchange for the visitors’ information. The information could be as simple as an email address. Website visitors can’t access the content without providing their information.

Custom audiences are a type of audience that advertisers can reach through Facebook and Google. These audiences are loaded into the platforms with an email list, physical address, or phone number. Custom audiences are groups of people you tell Facebook and Google to...

The Facebook Pixel helps you understand how some viewers use your website. You can use the pixel to find the best audience for your Facebook ads. You can show ads to people who went on your website, to users who “behave” like people who went to your website, or to...