Content is king to increasing the amount of time users spend on your website. You need to make sure your content is authentic and answers all the questions shoppers ask. The next step is to make sure you have links in your content to other pages on your website. This...

The first step is documenting who buys your products and services. We call this a Buyer’s Profile. Then for publications, you would use their readership study to determine if their readers match your profile. For digital, you would use your buyer’s profile’s...

Your content needs to be shareable. Think about how to give incentives or create posts that social media users will want to share with their friends. You can achieve this by running contests that require users to share posts to be entered.

Yes, but it will be very expensive. We recommend taking the path of least resistance. Digital marketing allows you to target people in the market for your products or services. For publications, use their readership studies to determine the best type of ads to run for...

There are over 3.5 billion searches on Google each day. Those people are looking for products and services you offer. Yes, you need a website. Not sure where to start? A simple 3-page website combined with claiming your Google My Business is step one. Then, add pages...

An ad with no illustration and offer is a bad ad. Even if just one of those elements is missing from the design, your ad could be below average. Make sure your illustrations create emotion with your readers and your offers are good enough to bring them to your business.

Facebook has had to acknowledge multiple times that their analytics were wrong. This is very frustrating for business owners spending money on Facebook ads. However, like with most data, you should understand there is a margin of error. Even if they say everything is...

You need to keep your brand in front of current and potential customers. Every day other companies are putting the benefits of their products in front of the same people that shop your business. If you don’t stay in front of your customers, they’ll move to other...

They are Headline, Illustration, Body Copy and Signature. You need to make sure every print ad has these parts. The most important is the illustration (image). Second, your headline needs to offer the reader a benefit. For your ad to drive the best response, make sure...

You buy ads directly from LinkedIn through its ad manager. LinkedIn has a pixel called the Insight Tag that you will want to install on your site. That allows you to retarget your website traffic with ads on LinkedIn and target people on LinkedIn who look like your...