What is SEM?

SEM stands for search engine marketing. Search engine marketing (SEM) is also known as PPC, or pay per click, advertising. These ads appear at the top and bottom of search results. Advertisers choose which searches and keywords will trigger their ads. Your ad appears...

What are the types of internet advertising?

Internet advertising is a broad category. The three main categories would be Search, Video, and Display ads. Search ads appear mostly in search results. Display and video ads appear on media and social networking sites. Media sites include blogs, newspaper sites, and...

How to calculate ROI on print advertising?

ROI, or return on investment, can be difficult to track for marketing. For print advertising, you could measure the number of coupons returned for an ad or you could give the print ad item a unique price. However, these tactics aren’t 100% accurate in calculating ROI...

How does one become successful in business?

It sounds cliche, but success in business comes from doing something you’re passionate about. The more you learn about a subject leads you to be more passionate about it. You have to be committed long-term to your business. If you aren’t dedicated to something for a...

Where should you advertise in print media?

Just like Facebook and Instagram have different types of users, print products have varying reader types. You should ask your local print products for their readership studies or audits. Many publications have readership studies that will give you a clear picture of...